SERVICES UGC FOR WIX WHY UGC? CURATED EXHIBITION LONG-TERM PERSPECTIVE CONTACT
How do you make high-quality frames for high-quality art more visible – without traditional advertising?
User-generated content (UGC) like the one we produce is authentic, atmospheric and approachable – and has been proven to increase purchasing likelihood by up to 70%.
UGC makes your brand not only visible but also memorable.
A frame is rarely admired on its own - but it decides whether the artwork can really have an impact.
Its impact is most evident where art is created, shown and touches people.
My exhibition makes your frame brand part of exactly this moment:
Every image is framed by you. Art, frame, and audience enter into a dialogue.
This way, your brand becomes part of an experience that inspires, is shared and remembered.
This is what you get
These benefits are provided as part of our partnership – as a token of appreciation for your support.
Media value
850.00 €
Visibility in a curated exhibition in Cologne
Media value
600.00 €
A dedicated reel, exclusively dedicated to your framing
Media value
450.00 €
At least 3 making-of reels with links to your brand
Media value
300.00 €
Option to use as an advertisement
Media value
200.00 €
Long-term online presence (after-show content)
Upon request
Flexibility for additional ideas
Total Value Provided
2,100.00€
Your total media value
*Based on current market research in the area of social media & curated art formats
Sustainable partnership
Together we create more than just an exhibition. I'm looking for a frame brand whose quality and aesthetics will remain visible in regular exhibitions and digital formats – for visible impact, sustainably shared content, and measurable brand loyalty.
Visibility in a curated exhibition & online
Visibility in an exhibition ✔
Your frames showcase large-format original works (100 × 150 cm) and are directly experienced in the context of high-quality art.
Mentioned as an official partner ✔
On invitation cards, flyers, in the gallery itself and in communication around
the exhibition.
A whole exhibition week presence ✔
With guests from the art and culture scene (approximately 30 vernissage guests from relevant circles) plus a broad art-interested audience on all opening days.
An invitation to make an impact together.
✔ Social media presence
1 dedicated reel exclusively to your framing.
At least 3 additional reels with impressions of the exhibition and making-of, each with a link + mention in the caption.
All reels can be booked and promoted by you as an advertising partner (“Dark Ads”) – they do not appear in your channel’s stream but appear authentically creator-based.
✔ Long-term story
The exhibition will linger on my Instagram and TikTok for about 6 months – your frames will remain part of it.
✔ Optional: further ideas upon request
For example, an exclusive Fine Art Print Edition of selected works will also be created alongside the exhibition.
Your frames can be featured here as well – presented as a high-quality product that is sold directly as part of the edition.
Who sees your frames & why it matters
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30 invited personalities: from art, culture and media in Cologne at the vernissage
-
Walk-in audience: art-interested, affine visitors in the gallery context
-
Social Media: organic reach of over 9,000 views on Instagram & TikTok
-
Target group: design-savvy, culture-interested people between 25-55+ years – with a sense of aesthetics and quality
An exemplary collaboration with WIX
As part of our collaboration with WIX, we designed and produced a user-generated reel under our brand Calla Concept – founded by my sister Clara and me. Calla Concept is a brand which brings creative experiences as entertainment for people to live - next to the art that I create and the creative endeavors of my sister.
The content was subsequently promoted by WIX itself as a “Partnership Ad” and used specifically to demonstrate the effectiveness of its AI website builder in an authentic and visually appealing way.
Our video combines real user experience, creative implementation and aesthetic brand communication – an example of how content can be created from real moments and at the same time used strategically.
2.5 hours
Playback time
153,000
Views
45 sec.
Playback time per view
75,364
Reach
202
Likes/Views
33
Stored content
Challenges for WIX were
Making AI Website Builder an emotional experience
The new AI Website Builder (GPT‑4o) wasn't meant to appear as an abstract technology—it was meant to be tangible, intuitive, and creatively experienceable. The goal was to demonstrate how real people with real vision use the tool in practice.
Authentic use instead of marketing assets which artificially staged
WIX wanted real-life use cases—not promotional photos, but creative processes in action. With real users, real designs, and real results.
Website with real added value, not just a nice look
The platform is intended to do more than just visual design: ticket sales, calendars, newsletters and social media – all from a single source, seamlessly integrated and practically usable.
How we solved them
We didn't talk about WIX – we used it and filmed it
Our reel shows how we implemented our creative vision live in the AI editor – from the prompt to the design, from the structure to the emotional user experience.
Instead of claims – interaction and real enthusiasm
Instead of using sales language, we told our story and how WIX helped us turn it into reality.
Noticeable relief and time savings for creative core business
This is how the AI Builder became a visible tool for creative entrepreneurs.
We have shown
✔ How the tool really works
✔ How real visions can be implemented live
✔ How UGC becomes authentic brand management – for creative target groups, with real impact
This is how your framing could look in the Galerie Wasser.
Examples of brands I have already worked with.
I've already successfully collaborated with companies like the frame manufacturer Victor. For upcoming exhibitions, I'm looking for a partner who shares my framing standards, quality, aesthetics, and visibility.
"Credible storytelling, high-quality look & thus exactly hit the nerve of our target audience."
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- Victor
70% higher sales rate through user-generated content
User-generated content (UGC)
User Generated Content is a form of content creation - it is genuine and engaging because the content about branded products is generated by real customers while they use them in their everyday lives.
UGC increases conversion rates by 70%
User-generated content increases sales by an average of 70% because people trust other customers more than traditional ads.
User Generated Content (UGC) captures the authentic and approachable essence
This builds trust and loyalty among consumers. It transforms passive viewers into active customers by creating emotional connections and fostering a community around your products.
Brandstories told through art on site & online
Tell your brand story more effectively
With UGC, brands can tell their stories more effectively, expand their organic reach, and stand out through authenticity.
A tool to create real brand loyalty
In today's digital world, UGC is an indispensable tool to drive engagement, build trust and sustainably increase sales through long-term customer loyalty.
Make your frames visible where your target audience is
Without UGC, brands risk losing touch with what today's audiences value most: real connections.
Curated exhibition "Feelers who think"
Our current exhibition combines artistic depth with curatorial precision.
The series "Feelers who think" comprises ten large-format portraits (each 100 × 150 cm) in elegant oak/natural shadow gap frames. Each image conveys a feeling—captured in color, posture, and space.
These works demand resonance, not just covers.
Their frames do not appear as a marginal phenomenon, but rather change the curation:
They emphasize contrasts,
control the flow of vision
and act as tangible, visual co-actors of the artistic statement.
We curate your frames in a targeted manner so that they are consciously staged and can be experienced as an integral part of the exhibition – aesthetically charged and emotionally thought out.
The presentation will take place in October at Galerie Wasser in Cologne, a pop-up format with clear architecture, high ceilings (up to 3.5 m) and a central location – the perfect setting for your frame brand.
A frame is rarely admired on its own - but it often determines whether a picture can really have an impact.
Contact
COLOGNE, GERMANY
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